Have you ever had a vision that was so clear that you believed creating it and producing results would be a piece of cake?  After weeks pass and nothing happens, what do you do?  Do you switch gears and try something else?  Do you kick it to the curb or go in a different direction? Do you scrap it and try something else? Do you find yourself taking one step in twenty different directions?  I get it, I’m creative, inventive and impatient!  I switch gears quickly and sometimes, I even do it mid-sentence.  

That’s why when Lori, owner of a digital marketing company and one of the participants in our Twelve Weeks to a Bigger You Challenge, brought up this topic, I found it so intriguing. 

She told the group that one of her clients had created a coaching program to help and support teachers in the “new normal” times we find ourselves in, where teachers have to teach online, even if they’re not tech savvy.  Lori and her client created a strategy to target teachers and get the word out but, after six weeks and little to no results, her client started to question herself and doubt the validity of her product offering.  Lori coached her to not give up and “stay the course.” 

Sure enough, the very next day the client called, excited to tell Lori, “You were right. I’m glad I listened to you. I was just hired by an entire school district!”  

That had us buzzing about how often we want to veer when we don’t see a quick ROI and we go off track, taking one step in twenty directions, rather than committing to one direction and taking twenty steps towards it! 

How about you? Is your impatience causing you to doubt yourself and veer off course?